The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Authors

Michael J. Silverstein
Abheek Singhi
Carol Liao, Allard School of Law at the University of British ColumbiaFollow
David Michael

Faculty Author Type

Current Faculty [Carol Liao]

Document Type

Book

Publication Date

2012

Comments

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Persistent Identifier

5271

Publisher

Boston: Harvard Business Review Press, 2012

Citation Details

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