The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Title

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Author Notes

Current Faculty [Carol Liao]

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Publication Date

2012

Publisher

Harvard Business Review Press

City

Boston

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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